Tool No. 01
The creator tool above. Our own product, funded and run by the lab. Waitlist open; onboarding follows build order.
Loading the signal
Puro AI Labs. An independent AI product lab.
Puro AI Labs is an independent AI product lab. AI tools built in public, products shipped with partners who bring the audience, and a done-for-you studio for businesses that want the machine built and run for them.
Signature build. Tool No. 01.
Tool No. 01 is the lab's own creator tool, in production, designed with the creator Malavika Chitoor as design partner and first user. We funded it, we built it, and we run it. Raw signal goes in one side. Shipped product comes out the other. You are watching the intake below.
First cohort is small on purpose. We onboard in build order, and build order is set by the waitlist.
The Partnership. How Tool No. 01 exists.
For creators whose content makes a specific promise, and who never had a way to turn it into a business: we design, build, and run the thing your audience pays for, and we are paid from the revenue it makes. The first partnership is open, so you would be the first. We take one or two of these a year, never more.
The Lab. Our own products.
The lab builds AI products we want to exist and runs them as real businesses, in public. Some ship with a partner who brings the audience. Some ship alone. All of them ship.
The creator tool above. Our own product, funded and run by the lab. Waitlist open; onboarding follows build order.
Unannounced. It earns the slot the same way everything here does: it ships.
The storm you scrolled through is lab work. Everything on this domain is built in-house.
The Studio. Done for you.
A small number of businesses hand us the whole thing on retainer: strategy, every build, and the running of the tech and AI side of their business. Websites and decks are the only one-off builds. Every engagement starts with a written brief, answered in two working days.